Beth and I often talk about businesses we might start when our 401L plan cashes in. The Really Good Craft Shop, The Really Good Deli, That One Place With The Good Food And The Good Prices, and The Cheese Shop.
When Beth and I first got married, she swept me into a great family tradition of traveling outside of Spokane for Thanksgiving (yes, I used "great", "travel" and "Thanksgiving" in the same sentence). In Boise, Idaho, we would walk over to the Boise Co-op and drool at their cheese selection, often buying more than we needed so we could bring it home. Soon after, Huckleberry's raised the cheese bar in Spokane providing a wider selection that was later emulated by several grocery chains. But none of them were a real cheese shop. "It's just what this town needs" we'd say. "Let's go buy another ticket."
The Saunders Cheese Market is a really great cheese shop. This is good because we can go shop there now, and because we have lots of other things to spend future lottery winnings on.